Norwegian Cruise Lines

A transaction and conversion driving redesign.


  • Categories Design, Strategy, Transactional
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Senior Experience Designer on Norwegian Cruise Line’s booking engine redesign project. Conducted research, and collected industry best practices. Assisted in the overall design strategy with UX and Creative Directors. Developed a solution that would ultimately result in driving spikes in conversions up to 51% with 38% increase in traffic from search. Two paths were designed, one for rookie cruisers and one for the experienced cruiser.

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Booking Direct and Cruise Coach launched in 2013 and was recently crowned “Best In Class Web Experience” by (KLI) Key Lime Interactive.